Unsurprisingly, the site has received a barrage of criticism from agents, complaining that reviews are one-sided and are often posted by tenants, landlords, sellers or buyers who have a grudge against them or want to settle a score. There may be something in that of course; hotel owners have made similar criticisms of Trip Advisor. But as the number of reviews of each agent increases, the distorting effect of individual malicious entries should be minimal and a reasonably accurate reflection of the satisfaction (or otherwise) of customers should emerge.
The league tables show that the smallest, single-office, agents have done the best. Jorgensen Turner, established just a few years and with a single office in Shepherds Bush, for instance, comes in at number 8 in the best rated agent in the country and number 3 in the branch ratings. This does not surprise me: I have used Jorgensen Turner myself and have found them to be very efficient and helpful on every occasion. South London agency, Streets Ahead, takes the country’s number one spot based on 382 reviews. The highest rated branch office in the UK is Paramount Properties of West Hampstead.
Only one firm with more than 30 offices makes it into the top 500 -the Midlands firm, Whitegates.
The ten worst rated agents in the UK includes well-known chains Your Move, Bairstow Eves and Countrywide Residential. Solitaire Property Management of Luton also gets a big thumbs-down.
Judging by the interest the reviews have attracted in the agent community, it is likely that some agents may soon be forced to sit up and take notice of what their customers are saying about them. Good.